wastED London
REIMAGINING WASTE
Background
From February 24 through April 2, 2017, wastED London took over Selfridges London’s iconic rooftop. Drawing inspiration from the UK’s already-vibrant food waste movement, the pop-up showcased ingredients-in-the-rough from local producers and purveyors across the food and design industries.
my role
Art Direction
Brand Strategy + Identity Design
Guest Experience Concept
Interior Design + Styling
Product Design Direction (custom furniture, light fixtures, wall treatments, wall paper, check presenters, uniforms)
Signage + Wayfinding
Print Collateral (Menus, Playlists)
Website Design
Social Media Strategy
Illustration
IndusTry
Hospitality (pop-up)
Team
Creative Direction - Laureen Barber
Project Management and Sourcing - Valerie Christy and the Selfridges Design Department
Architect - Formless Finder
recognition
Winner in Fast Company's 2017 Innovation by Design Awards in the branded environment category.
Winner in Hot Dinners Best of London's Food and Drink in 2017 in the pop-up category.
Winner in The Foodism 100 in the best pop-up or residency category.
Nominee in Surface Magazine's 2017 Travel Awards in the pop-up space category.
Images
Gareth Davies, Clerkenwell Boy, Andrew Meredith, Amy Murrell
