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byte - What is byte? Byte, a new short-form video social media platform, launched January 20, 2020. The platform is a simple, condensed, and nostalgic version of its creator’s first large venture into social media—Vine. Two weeks after Byte’s release, my design team jumped on the opportunity to pursue the following questions and ideate a feature roadmap that would strengthen Byte’s position in a crowded market: What does it mean to be a successful social media platform? How can Byte appeal to both consumers and content creators? How can we learn from our competitors’ mistakes (i.e., Vine, TikTok Instagram, Snapchat, etc.)? 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Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1619822416304-RU651Y33S14UR1EWG6QI/ElenaWolfe_SBCResidency_0006.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615420071709-C3H9I60T2TN7KWHD4ZF6/02_05_DiningRoom_0009.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615418791079-7ESCZ0N5356P75ZCORAL/03_04_Honeysuckle_Zine_0002.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615844390557-UGRENM39FDF7GBBSAYSD/ElenaWolfe_Honeysuckle_Gallery_0002.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615419017066-OU60WMWDI1UZZGKBKF6U/02_27_Omar_Rice_0019.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615844650745-KCQP07W1092KXC4CN9Z4/ElenaWolfe_Honeysuckle_Dishes_0014.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615844446583-LN4RW00BZOQNVRBA5QM6/ElenaWolfe_Honeysuckle_Dishes_0040.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615418715078-MFV2URJ383XHONP9YQM8/02_27_Omar_Rice_0127.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615418572712-8RKK8HFAYXPWG1CI8150/03_04_Honeysuckle_Zine_0005.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615418290851-JFXPM71VPG1CZS2YA1MB/03_04_Honeysuckle_Zine_0016.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1615418636194-ENJ9TT25URUSHDZWCPVP/02_27_Omar_Rice_0015.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623792997126-OUNS2502ER04QUK6GZWC/Screen+Shot+2021-06-15+at+3.34.58+PM.png Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623793174796-1KR1XHP5BY60DAXH9RMA/Screen+Shot+2021-06-15+at+3.35.44+PM.png Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1621891247825-LACN8SU4KTLLMMK3B34A/ElenaWolfe_SBCResidency_0017.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623793139694-2BJUKH7USWKNQM2MEADC/Screen+Shot+2021-06-15+at+3.35.59+PM.png Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623793245406-6XY6641NBDSBRCCHP5K7/Screen+Shot+2021-06-15+at+3.40.19+PM.png Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623793075915-0CKKEE8VV4BUZUEVVZFS/Screen+Shot+2021-06-15+at+3.37.31+PM.png Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1621891463373-YBBZEP6PZDT0CD46BLDE/ElenaWolfe_SBCResidency_0021.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1621891628189-U8DUO9BSXMWV29A513QD/ElenaWolfe_SBCResidency_0024.jpg Abigail Grueskin Design - Chef in Residence https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623793321487-I3F6LHJYQ1FT6DM8PPOM/Screen+Shot+2021-06-15+at+3.41.28+PM.png Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1623792709201-5JCRK2QRO0SMY21HEYLF/ElenaWolfe_VictoriaBlamey_Dishes_0073.jpg Abigail Grueskin Design - Chef in Residence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1621891692320-90Q7CN2RGOR3DLL6X9VN/ElenaWolfe_SBCResidency_0027.jpg Abigail Grueskin Design - Chef in Residence https://abigailgrueskin.com/design/high-level-health monthly 0.5 2021-02-03 https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1612392125313-OOO287J9Y5VWESYOAWKJ/before-after.jpg Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583100135275-GAJ3O1WJE4N5KWYGFRWC/kait-herzog-6vWD_xnzPuU-unsplash.jpg Abigail Grueskin Design - High Level Health - CANNA-RADO Colorado is a trailblazer state in many ways, but especially when it comes to Cannabis. It was one of the first states to legalize medical marijuana in 2001 (shoutout @dad) and recreational use in 2014. As of 2018, there are over 500 retail dispensaries across the state. So which one is the best? My brief was to redesign a mobile responsive e-commerce site, so I searched for the most awarded dispensary and found High Level Health. With 86 awards and counting, and four convenient locations in Colorado, they were a clear standout. But, to my surprise, the website was hard to navigate, slathered in pot leaves and bright green overlays, and overall, not very helpful. I took a stab at it. (Note: I found in my research that the majority of sites use a third party automated eCommerce platform called iheartjane to retail their products. A custom e-commerce site could save High Level Health the probable fee, POS integration headache, and would enable them to customize their organization, descriptions and effect tags.) https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583102228301-AOQ2E2HLK6B6D9ZJXMJB/HLH-hats.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583102317081-HEY997T1C0XB2VYO208K/HLH-sign.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583102533239-J55YJVCUR5B92KQS0KXE/cartesian-plot.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583102746841-XSG0GE38SPLQ5P2IB84H/Jonathan Abigail Grueskin Design - High Level Health - Jonathan - “The Regular” Jonathan is Colorado native, and a regular cannabis product consumer. There are three recreational stores in his neighborhood, but he is a loyalist to the place that has the best product for the best price. He knows what he wants and likes, so going to the store can sometimes be a hassle, because he hates waiting and interacting with the annoying bud-tenders. PROBLEM STATEMENT (based on goals + pain points): Jonathan needs a more efficient way to buy the specific products he wants, because he is already informed and doesn’t want to deal with the hassle of the in-store experience. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583102937818-446YU4BG8TZKZSJYA6VN/Liz Abigail Grueskin Design - High Level Health - Liz - “The Tourist” Liz is on a weekend trip with her girlfriends from Indiana (where cannabis is still illegal). They are excited to go to a dispensary for the first time, and get some fun edibles. They smoked a bit in college, but after living in a state without dispensaries, they are unfamiliar with the strains, dosages, and product selection. PROBLEM STATEMENT (based on goals + pain points): Liz needs a better way to become informed about what type of cannabis products to buy, because she is unfamiliar with the dispensary scene and nervous about purchasing the wrong product. https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583106200391-GAAZGLCC9EU9TLB5F1PL/User+Flows.png Abigail Grueskin Design - High Level Health Revised user flows https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591339542989-P62BZO7AS928TVAPXOEI/User+Flow+Sketches.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591339227178-DESMOWJ54YS1SHQK861K/Information+Architecture+Sketches+2.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591339361457-K9JPX3W4CZ7GUFYY80AL/Wireframe+Sketches+3.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591339262798-XHR92YWYLHEH8NPEWBCS/Wireframe+Sketches+1.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591339319037-7R7MN7PXVT8QKYTK1RKK/Wireframe+Sketches+2.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583106455495-B7URKIU0Y9XQA44Y2BCR/Large+JPG-20140228_Trade+151_0046.jpg Abigail Grueskin Design - High Level Health Product Landing Page https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583106415104-SKQQ6Q0O0WQP4NWA4V6U/low-fi-wireframes-home.png Abigail Grueskin Design - High Level Health Home https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583106493670-0HUIOYZUC1Y7M6CLBJ4V/low-fi-wireframes-checkout.png Abigail Grueskin Design - High Level Health Checkout https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583107094535-F8GSIAXSET0A5VY8I8YK/natural-language_03.png Abigail Grueskin Design - High Level Health - Second Iteration Added directions and a second drop-down (separating mental effects and physical effects) https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583106982780-2KPLNXSI4AK396SD04L6/natural-language_02.png Abigail Grueskin Design - High Level Health - First I teration Changed the text fields to drop-downs, so there will be less guessing on the user’s end https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583106891190-L4IQ27VGAJSWMGPTHFZL/natural-language_01.png Abigail Grueskin Design - High Level Health - Original Prompts and text fields for the user to fill in with example suggestions https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583121243506-55ASNC2PBV36DGIH5G8B/font.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583119432852-Q0V5NAUD7YBFGVPZDMSJ/Color.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591507048990-0K7QYXS2FOB93IF7X7WY/pdp.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591509127480-GQA8ZXOIAUWF9BWLSXMS/checkout-with-mobile.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591504847875-0YMHJRH25ABBMW074CQV/mobile-home.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591508629451-YRNWDPQMD6CPQZFHIGOS/pdp-mobile.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591506263434-KMJOB44Q384X3YMIRHVW/home.png Abigail Grueskin Design - High Level Health https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1591506020848-VVR4Y27GRTWRDNLEH0JH/plp+with+mobile.png Abigail Grueskin Design - High Level Health https://abigailgrueskin.com/design/weddings monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1584062417099-AE4P7JQXX8FP8RLJE7Z4/naglechristy_details051.JPG Abigail Grueskin Design - Weddings - Valerie + Colin https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1584062331564-9HYN1T6LX6CFBIXXNBKK/Bowlen_Kim+Rehearsal+Dinner+-103.jpg Abigail Grueskin Design - Weddings - Brittany + Alex https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1584066960315-0QGNBR2BZ5QKRYKMVDHD/ce2a087a574c0043b0c93b46fb0bd8d7.jpg Abigail Grueskin Design - Weddings - Delaney + Kevin Coming Soon https://abigailgrueskin.com/design/packaging monthly 0.5 2020-10-25 https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1597791312179-8GNKTW8FSK9J4OIHKCFX/ketchup-mustard.jpg Abigail Grueskin Design - Packaging Design https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583174550776-YX65PW22KW35KGJDD4OI/blue-hill-mini-bar-soap_01.jpg Abigail Grueskin Design - Packaging Design https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1597900390610-LS6V73IIF0D73MKJ8MFW/_26A1033.jpg Abigail Grueskin Design - Packaging Design https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1583174524777-TO3FNW0Y2PS2AZDYPJGM/blue-hill-cow-bag_07.jpg Abigail Grueskin Design - Packaging Design https://images.squarespace-cdn.com/content/v1/5e58081a8114fb3d7f1859cb/1597900692403-HXFOYIM0X0GTXF3UW41C/Tote.jpg Abigail Grueskin Design - 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